Samsung - Edutech Event Proposal

The brief was to develop an event theme, visual identity, and itinerary that persuasively expresses the ‘Power up’ platform to engage with Singapore’s education sector through a one day event. Secondly, it had to engage other Samsung priority sectors, including real estate, construction, healthcare, government, and hospitality.

The central creative thought extracted from insights was that Samsung Edutech products and solutions help educators achieve more by amplifying their efforts, enabling new learning approaches that empower students to level up and achieve better outcomes.

Project Role: Design research and development, Design execution