Archetype Connect: Branding

Archetype Connect is a free, bi-monthly event series hosted in Sydney (possible other cities in future). It’s designed as an open, future-facing space for marketing and comms professionals to gather, learn, and exchange ideas — minus the ego.

While powered and hosted by Archetype, Connect by Archetype is not a branded showcase. It is community-first, curiosity-led, and insight-driven. The goal is to foster peer-to-peer knowledge sharing and build a casual, high-value space for topical conversation.

We were tasked to created a visual identity that Smart, not smug; Chill, not casual; Curious, not corporate and inspired by creative culture, not marketing collateral. This was rolled out through multiple assets including print, social and motion.

Project Role: Art direction, design development, motion and execution